The Trade Desk, Inc.'s management explains the business in its own materials. The slides below do the most of that work, pulled from the documents preserved in Sources. Each source link opens the complete presentation at that slide in a new tab.
The current edition of management's standing investor deck: what the platform does, the market it sits in, and where growth comes from. · Open the full document →
p. 3 — The business in one sentence: a platform for ad buyers, and the buyers are mostly agencies and brands. · Open the full presentation →p. 4 — The four claims management makes for itself — buy-side only, omnichannel, proprietary technology, measurement. · Open the full presentation →p. 5 — The four client-facing teams behind a self-service platform, and where the sales and service headcount goes. · Open the full presentation →p. 6 — Revenue from $114M in 2015 to $2.9B in 2025 with growth by year, plus 2025 net income, operating income and free cash flow. · Open the full presentation →p. 10 — How the $1T+ ad market splits: the open internet TTD serves at ~$280B, against search, social and traditional media. · Open the full presentation →p. 12 — Where the advertiser's dollar goes on the way to the publisher — the stack TTD sits at the buy-side end of. · Open the full presentation →p. 13 — The actual product: a live campaign screen in the platform agencies operate themselves. · Open the full presentation →p. 14 — The supply side in logos — the publishers and streaming services whose inventory the platform buys. · Open the full presentation →p. 16 — Why inventory quality matters: ad refresh, viewability, made-for-advertising sites and invalid traffic. · Open the full presentation →p. 17 — The independence pitch stated plainly — an alternative to platforms that compete with their own customers. · Open the full presentation →p. 18 — The third-party data providers whose segments run through the platform: the other half of what TTD buys. · Open the full presentation →p. 19 — Spend mix by advertiser vertical, 2024 beside 2025 — no single category above 18%. · Open the full presentation →p. 20 — Offices by region: 3,800+ employees across 35+ markets, with the footprint still concentrated in North America. · Open the full presentation →p. 22 — The order in which data feeds decisioning, and management's argument that it built the data layer first. · Open the full presentation →p. 24 — Line items versus bid factors — the structural difference TTD claims over how rival platforms are built. · Open the full presentation →p. 25 — The eight targeting inputs a buyer can combine, from uploaded first-party data to linear TV viewership. · Open the full presentation →p. 26 — Reporting depth: 200+ performance measures across 300+ variables, with the reporting screen beside the list. · Open the full presentation →p. 27 — What UID2 is and why TTD built it — an open, email-based identifier offered as an upgrade on the cookie. · Open the full presentation →p. 28 — How UID2 works end to end, from a brand's CRM data through to activation across other ID systems. · Open the full presentation →p. 29 — OpenPath and the supply path: TTD buying directly from publishers alongside the SSPs it also buys through. · Open the full presentation →p. 30 — OpenSincera, the publisher-quality data service TTD gives away, and the metrics it collects on ad experiences. · Open the full presentation →p. 34 — The CTV publishers reachable through one platform, ringed by the data partners used to target them. · Open the full presentation →p. 35 — The unit economics of the CTV pitch: $10 CPMs in traditional TV against $20 for data-driven buying. · Open the full presentation →p. 38 — The international gap in one map — ~14% of revenue from outside North America against ~60% of world ad spend. · Open the full presentation →p. 40 — The retailers whose purchase data runs through the platform, and the separate Walmart DSP arrangement. · Open the full presentation →p. 41 — Retail data coverage: over 80% of sales at top US retailers, with Amazon's 14% sitting outside the marketplace. · Open the full presentation →p. 42 — Why retail data matters to buyers — deterministic identity, lifetime value and frequency control across retailers. · Open the full presentation →p. 43 — The four things management says it runs the business against: culture, retention, top-line growth, efficiency. · Open the full presentation →
The prior deck, kept for the teaching slides the 2026 editions dropped: the ecosystem map, media-plan economics and financial history. · Open the full document →
p. 14 — The programmatic ecosystem by layer with the named players at each — the clearest map of who does what. · Open the full presentation →p. 15 — The channels a single campaign can run across: CTV, display, online video, audio, native and digital out-of-home. · Open the full presentation →p. 27 — How bid factors work in practice: distance-to-store and recency multipliers, 15,360 permutations on one campaign. · Open the full presentation →p. 28 — An example agency budget split six ways — the share TTD wins directly and the share it powers underneath. · Open the full presentation →p. 35 — The scale behind the CTV pitch: 90M+ households and 120M+ connected devices reachable. · Open the full presentation →p. 37 — What CTV measurement returns to a buyer, from cross-device attribution to Nielsen GRPs and sales lift. · Open the full presentation →p. 44 — Management's seven stated priorities: CTV, shopper marketing, Kokai, international, supply path, UID2, data marketplace. · Open the full presentation →p. 46 — The revenue model in five bullets — master service agreements, joint business plans, and self-serve operating leverage. · Open the full presentation →p. 47 — Revenue by fiscal year since 2014 and by quarter since 2016: the growth record and its Q4 seasonality. · Open the full presentation →p. 48 — Adjusted EBITDA and non-GAAP net income by quarter since 2019, with the fourth-quarter spike each year. · Open the full presentation →p. 49 — Management's own seven-point summary of the investment case, as it stood in Q3 2025. · Open the full presentation →
Investor Relations Presentation — FY2025 — FY2025 · 48 pages · The same deck built on full-year 2025 results, and it still carries the seven-point strategy roadmap the May 2026 edition dropped. · Open →
Investor Relations Presentation — FY2024 — FY2024 · 52 pages · Full-year 2024 results and the framing management used a year earlier, including ~88% of spend still in North America. · Open →
Investor Presentation — FY2023 — FY2023 · 51 pages · The FY2023 edition, when management sized the market at ~$830B rather than $1T+ — the earlier TAM framing. · Open →
Investor Presentation — Q2 2023 — Q2 2023 · 52 pages · The oldest deck here: profitability milestones since 2013 and the disclosure that 95%+ of spend runs through MSAs. · Open →
